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Laaknor IT logo and brand identity

A logo and brand identity that's different in a sea of same, with a look and feel that's nerd and proud.

Who: Laaknor IT. An IT consulting company.

What: Logo and brand identity.

Why: To be different in a sea of same, with a look and feel that's nerd and proud.

Role: Logo designer, brand designer.

Tools: Figma, iPad, paper notebook, Copic marker.

When: May, 2023.

Rough sketches in a paper notebook
Refined rough sketches in a paper notebook
More refining, now the logosymbol is digital
Exploring fonts and weights for logotype
A tiny visual guide with font and color
Final logo, dark on light
Final logo, light on dark
Final logo, light on blue primary

Thoughts went back and forth between my client and me. I sketched and they gave honest feedback based on their needs.

Most of my struggles went into picking a primary color that worked well. In the end we found a color that looks like the blue screen of death in some Windows operating systems.

We're computer nerds after all.

If I could work more on this, I'd refine the core idea. It would be interesting to make a before and after logo. Perhaps a sad computer with a sword inside before, and a happy computer without a sword inside after.