Who: Laaknor IT, a consulting company in the technology industry.
What: Logo.
Why: To be bold, nerd, and stand apart in a sea of same.
Role: Logo designer.
Tools: Figma, iPad, Pen, Paper.
When: May, 2023.
Can you make a logo for my business? Replies went back and forth from the moment I received that message from the owner of Laaknor IT.
From words, many rough sketches appeared, and through iterations into the most interesting sketches, a logo took shape. We arrived at the final design together. That's how I like to work with visual design.
For their primary color, we picked a color that resembles the blue screen of death on Windows operating systems. We think that the humour and self-irony outweighs the risk.
Choosing the typeface also went along the lines of computers. It's a combination of the owners love for Unix (Hello, Red Hat), a modern feel, readable on most surfaces, and well balanced.
It would be nice to revisit this logo and make an alternate version. Sad and happy computer, to tell the story before and after using services from Laaknor IT.
Maybe one day?