I made a logo for Laaknor IT, a consulting company in the technology industry.

Who: Laaknor IT, a consulting company in the technology industry.

What: Logo.

Why: To be bold, nerd, and stand apart in a sea of same.

Role: Logo designer.

Tools: Figma, iPad, Pen, Paper.

When: May, 2023.

Rough sketches in a paper notebook
Refined rough sketches in a paper notebook
More refining, now the logosymbol is digital
Exploring fonts and weights for logotype
A tiny visual guide with font and color
Final logo, dark on light
Final logo, light on dark
Final logo, light on blue primary

Make a logo

Can you make a logo for my business? Replies went back and forth from the moment I received that message from the owner of Laaknor IT.

From words, many rough sketches appeared, and through iterations into the most interesting sketches, a logo took shape. We arrived at the final design together. That's how I like to work with visual design.

For their primary color, we picked a color that resembles the blue screen of death on Windows operating systems. We think that the humour and self-irony outweighs the risk.

Choosing the typeface also went along the lines of computers. It's a combination of the owners love for Unix (Hello, Red Hat), a modern feel, readable on most surfaces, and well balanced.

It would be nice to revisit and refine the core idea. Two logos, one with a sad computer, and one with a happy computer. To tell the story from sad to happy customer when you use Laaknor IT.

Maybe one day.