Logo for Laaknor IT, a consulting company in the technology industry.
Logo for Laaknor IT, a consulting company in the technology industry.
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Who: Laaknor IT, a consulting company in the technology industry.
What: Logo.
Why: To be bold, nerd, and stand apart in a sea of same.
Role: Logo designer.
Tools: Figma, iPad, Pen, Paper.
When: May, 2023.
Make a logo
Make a logo
Can you make a logo for my business? Replies went back and forth from the moment I received that message from the owner of Laaknor IT.
From words, many rough sketches appeared, and through iterations into the most interesting sketches, a logo took shape. We arrived at the final design together. That's how I like to work with visual design.
For their primary color, we picked a color that resembles the blue screen of death on Windows operating systems. We think that the humour and self-irony outweighs the risk.
Choosing the typeface also went along the lines of computers. It's a combination of the owners love for Unix (Hello, Red Hat), a modern feel, readable on most surfaces, and well balanced.
It would be nice to revisit and refine the core idea. Two logos, one with a sad computer, and one with a happy computer. To tell the story from sad to happy customer when you use Laaknor IT.
Maybe one day.
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