Stop and look at products and services that exist in the world today. You may think that design is high on demand and low on supply. I'm not sure.

Problem-driven and design-led

I think that a lot of companies and organizations in the world don't understand or don't want to understand the value of solving the biggest problems for their users.

I think that a lot of companies and organizations don't put the time and effort into finding and understanding the biggest problems for their users.

I think that a lot of companies and organizations don't put the time and effort into designing and building the best solutions for their users.

I think that a lot of companies and organizations think they know what's best for their users, and solve small problems based on their own opinion and perspective. They forget or don't focus on what their users biggest problems are.

I think that there's good reason that the most successful companies and organizations in our world are driven by problems, and led by design.

I think that it's strange and interesting how design is low on priority, and high on regard in many companies and organizations.

I think that's quite backwards.

Is this an everyone wants it, but few works for it, problem?