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Build better products

The product is the team that builds the product, often forgotten by the people who build the product.

Image above: What the design process feels like to me.

How do you build a team that thinks product? I think you need to shift how you build product.

From this, to that

From telling your users what they get, to listen to what your users say and watch what they do, then deliver even better.

From result driven output, to value driven outcome built on craft.

From slow and steady, to fast and exploring.

From out of the box and tight, to custom and loose.

From whatever thinking, to product and design thinking.

From building in the dark, to building in the open.